Giving a proper definition of the marketing concept is not easy.
Marketing is the sum of many functions and strategic, technical and commercial choices,
deciding what, how and to whom to sell a determined product.
We can say that the real marketing aim is the constant search for the maximum satisfaction of the human being needs.
Mobilex, while creating a new collection, tries to fulfil at best this marketing concept, thinking at Customer
exigencies and evaluating how to propose, present and make its products appreciated.
